Dating apps have soared in popularity over the last several years. It is slowly becoming the preferred dating method of most people in today’s society. Whitney Wolfe has played a key role in the overall success of dating apps. She is the founder of Bumble and the co-founder of Tinder. These are amongst the top dating apps available at the moment. In fact, they are the first and fourth most popular apps on the market. Whitney Wolfe was born in Salt Lake City, Utah and obtained her degree in International Studies from Southern Methodist University. Bumble was launched in 2014. By 2015, Bumble had over 15 million conversations. Today, the app has an impressive estimated worth of $500 million.

Bumble is unique in that it allows women to be the first to establish a conversation. This is very different from most dating apps but there are positive attributes to this approach. Generally, women feel that they receive too many messages online. This makes it difficult for them to establish genuine connections. Allowing them to message first, generally, cuts out a lot of extra time spent scrolling through the excess messages. Whitney has pioneered this innovative business model and is to be credited for the overall success and rapid growth of the company. The brand is also branching out and expanding. For instance, they have recently launched BumbleBFF for finding new, local friends. This is a unique feature that many companies have not tried to capitalize on. There appears to be a large market for people seeking new platonic relationships and what better way to approach that than through the convenience of the internet.

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