Lori Senecal is the Global CEO of Crispin Porter + Bogusky (CP+B). She took up her position there in March 2015 and is set to leave at the end of 2017. During her tenure, the company landed a contract with American Airlines. They left a 25-year partnership with TM marketing.

CP+B co-founder and chairman in a statement said that Lori Seneca had revolutionized the way in which the company did business, was organized and led. He pointed out that he and Lori were working on putting together an organizational structure that was going to change management at the company. This will happen before Lori Senecal retires and is meant to ensure a smooth transition from her able leadership. He praised her attributing the positive developments at CP+B to her clever and efficient leadership technique.

New leaders are already getting appointed at CP+B with Danielle Aldrich taking over the CP+B West. She has been credited with assisting on the American Airlines deal and Hersheys. In a statement, Ms. Senecal explains the new management plan pointing out that the leaders are entrepreneurial and focused on building the CP+B brand.

About Lori Senecal

Lori Senecal attended McGill University where she got her degree. She is the current CEO at Crispin Porter+ Bogusky. Before her appointment at CP+B, she worked at MDC Partner Network as the CEO. Since 2009 she has been a partner as well as the president of Kirshenbaum Bond Senecal + Partners LLC. She managed to make the business profitable in a short time. She believes this was because of her ability to motivate, teamwork and the help provided by their business partners and clients. More details can be found on Adweek.

She has also worked as president of McCann Erickson’s New York division. Lori Senecal has worked with brands like Coca-Cola, Nestle, Xbox, Weight Watchers, Applebees and Sprint among others. She has received various awards, which include a Quantum Leap Award from AWNY Game Changer Awards, and she was one of the “Women to Watch” listed by Ad Sense in 2014. Lori Senecal has had phenomenal success in advertising and has found inspiration in the books Steve Jobs authored about Apple Computers.